The Results

Texting didn't just reduce the number of calls coming in. It changed how quickly and reliably FPA could close the loop with patients, from lab results to consent forms, without staff chasing them down.

22%

Fewer calls every week

Weekly call volume dropped from 554 to 348 in just four months

99%

Messages actually get read

Compared to just 20% of calls answered from an unfamiliar number, texts reach patients reliably

3 to 5x daily

In-person trips eliminated

Consent form trips to the office, once needed several times a day per location, are now handled entirely by text

Challenge

Constant Phone Tag Was Burying Support Staff

Before OhMD, reaching patients meant repeated phone calls that often went unanswered, with only about 20% of calls from an unfamiliar number ever getting picked up. Every missed connection meant another voicemail, another delay, and another task left open, sometimes for weeks, waiting on a callback that might never come. Beyond phone tag, the practice was also weighed down by paper processes. If a patient hadn't signed a consent form ahead of a blood test, staff had to call them and have them physically drive back to the office to sign it in person, a scenario playing out three to five times a day across FPA's locations.

Solutions

Feature 1

Two-Way HIPAA Compliant Texting

Support staff replaced repeated phone calls with texts, allowing them to message multiple patients at once and reach them through a channel with a far higher read rate than phone calls.

Feature 1

Text-Based Video Visits

Video links sent by text let patients join telehealth appointments straight from their phone, with no portal login required, reducing dropped connections and system lags for FPA's mental health providers.

Feature 3

Digital Forms Sent by Text

Consent and intake forms are now sent as eForms via text. Patients sign from their phone and the form comes right back in, eliminating the need for in-person signing trips before procedures like blood tests.

Real world results for a high volume practice

In just four months, texting transformed how FPA's support staff worked, cutting call volume, speeding up form turnaround, and even making sensitive conversations like payment reminders go more smoothly.

22% reduction in weekly call volume

From 554 calls a week down to 348 in four months.

98% text read rate

Compared to only 20% of calls from unfamiliar numbers being answered.

family in kitchen cooking mom looking on her phone

Don’t take our word for it

"Reaching those patients in a timely manner has been ultimately life-changing for our support staff."

Virginia Burberry

Director of Clinical Education, Family Practice Associates of Lexington

Check the customer stories

  • This speaks volumes about finally being able to meet an unmet need of our families. We hope to see an increase in not only client satisfaction, but also attendance, which results in improved outcomes for the children and families we serve.

    Christina Fox

    Program Director, Joya Child and Family Development

    young boy working with a pediatric therapist with dad in the background
  • “Broadcast texting has been much easier on staff because now I don’t have to be babysitting all day. I can just send the appointment reminders in the morning and then I can be answering people who text in during the day.”

    Angela Shaffer

    Patient Advocate/Front Desk, Pediatric Care of Ogden

    mother texting while sitting in a park her kids are playing soccer in the background

Discover real success stories

  • This speaks volumes about finally being able to meet an unmet need of our families. We hope to see an increase in not only client satisfaction, but also attendance, which results in improved outcomes for the children and families we serve.

    Christina Fox

    Program Director, Joya Child and Family Development

    young boy working with a pediatric therapist with dad in the background
  • “Broadcast texting has been much easier on staff because now I don’t have to be babysitting all day. I can just send the appointment reminders in the morning and then I can be answering people who text in during the day.”

    Angela Shaffer

    Patient Advocate/Front Desk, Pediatric Care of Ogden

    mother texting while sitting in a park her kids are playing soccer in the background

Discover real success stories

  • This speaks volumes about finally being able to meet an unmet need of our families. We hope to see an increase in not only client satisfaction, but also attendance, which results in improved outcomes for the children and families we serve.

    Christina Fox

    Program Director, Joya Child and Family Development

    young boy working with a pediatric therapist with dad in the background
  • “Broadcast texting has been much easier on staff because now I don’t have to be babysitting all day. I can just send the appointment reminders in the morning and then I can be answering people who text in during the day.”

    Angela Shaffer

    Patient Advocate/Front Desk, Pediatric Care of Ogden

    mother texting while sitting in a park her kids are playing soccer in the background

Discover real success stories

  • This speaks volumes about finally being able to meet an unmet need of our families. We hope to see an increase in not only client satisfaction, but also attendance, which results in improved outcomes for the children and families we serve.

    Christina Fox

    Program Director, Joya Child and Family Development

    young boy working with a pediatric therapist with dad in the background
  • “Broadcast texting has been much easier on staff because now I don’t have to be babysitting all day. I can just send the appointment reminders in the morning and then I can be answering people who text in during the day.”

    Angela Shaffer

    Patient Advocate/Front Desk, Pediatric Care of Ogden

    mother texting while sitting in a park her kids are playing soccer in the background

Ready to cut your call volume?

See how HIPAA compliant texting can lighten the load on your support staff, just like it did for Family Practice Associates of Lexington.

Ready to cut your call volume?

See how HIPAA compliant texting can lighten the load on your support staff, just like it did for Family Practice Associates of Lexington.

Ready to cut your call volume?

See how HIPAA compliant texting can lighten the load on your support staff, just like it did for Family Practice Associates of Lexington.