Family Practice Associates of Lexington (FPA)
With 24 providers and over 500 patients coming through the door every day, FPA's support staff were drowning in phone tag, chasing patients for lab results, referrals, bills, and returned mail, only to hit voicemail again and again. Two-way HIPAA compliant texting through OhMD changed that in just four months, cutting weekly call volume from 554 to 348 and giving staff a faster, more reliable way to close the loop with patients.

The Results
Texting didn't just reduce the number of calls coming in. It changed how quickly and reliably FPA could close the loop with patients, from lab results to consent forms, without staff chasing them down.
22%
Fewer calls every week
Weekly call volume dropped from 554 to 348 in just four months
99%
Messages actually get read
Compared to just 20% of calls answered from an unfamiliar number, texts reach patients reliably
3 to 5x daily
In-person trips eliminated
Consent form trips to the office, once needed several times a day per location, are now handled entirely by text
Challenge
Constant Phone Tag Was Burying Support Staff
Before OhMD, reaching patients meant repeated phone calls that often went unanswered, with only about 20% of calls from an unfamiliar number ever getting picked up. Every missed connection meant another voicemail, another delay, and another task left open, sometimes for weeks, waiting on a callback that might never come. Beyond phone tag, the practice was also weighed down by paper processes. If a patient hadn't signed a consent form ahead of a blood test, staff had to call them and have them physically drive back to the office to sign it in person, a scenario playing out three to five times a day across FPA's locations.
Solutions
Feature 1
Two-Way HIPAA Compliant Texting
Support staff replaced repeated phone calls with texts, allowing them to message multiple patients at once and reach them through a channel with a far higher read rate than phone calls.
Feature 1
Text-Based Video Visits
Video links sent by text let patients join telehealth appointments straight from their phone, with no portal login required, reducing dropped connections and system lags for FPA's mental health providers.
Feature 3
Digital Forms Sent by Text
Consent and intake forms are now sent as eForms via text. Patients sign from their phone and the form comes right back in, eliminating the need for in-person signing trips before procedures like blood tests.
Real world results for a high volume practice
In just four months, texting transformed how FPA's support staff worked, cutting call volume, speeding up form turnaround, and even making sensitive conversations like payment reminders go more smoothly.
22% reduction in weekly call volume
From 554 calls a week down to 348 in four months.
98% text read rate
Compared to only 20% of calls from unfamiliar numbers being answered.

Don’t take our word for it
"Reaching those patients in a timely manner has been ultimately life-changing for our support staff."
Virginia Burberry
Director of Clinical Education, Family Practice Associates of Lexington

