What patient outreach looks like before and after OhMD

Receptionist are overwhelmed, having to reach out to patients.
Patients responding to a broadcast text message from their doctor

Before

Outreach is one-way and easy to ignore

Reminder calls go to voicemail, portal messages go unread, and mailers get tossed, leaving staff to manually call patients who don't respond to any of it.

After

Outreach starts a conversation patients actually finish

A broadcast text reaches patients directly on their phone, and because it's two-way, a patient can confirm, reschedule, or ask a question in the same thread instead of triggering another phone call.

OhMD's broadcast and campaign tools send targeted messages to groups of patients while keeping every reply as a real two-way conversation.

Broadcast voice calling

Two-way SMS with patients

Website chat

Patient call automation (AI voice and text)

OhMD's broadcast and campaign tools send targeted messages to groups of patients while keeping every reply as a real two-way conversation.

Broadcast voice calling

Two-way SMS with patients

Website chat

Patient call automation (AI voice and text)

OhMD's broadcast and campaign tools send targeted messages to groups of patients while keeping every reply as a real two-way conversation.

Broadcast voice calling

Two-way SMS with patients

Website chat

Patient call automation (AI voice and text)

Why texting outperforms other outreach channels

These figures reflect OhMD's own data comparing patient response across communication channels.

98%

Read text messages

98% of text messages are read, compared with lower open rates for email and patient portal messages

20%

Unknown-number phone calls answered

Only 20% of phone calls from an unknown number are answered by patients, making outbound calling one of the least effective outreach channels

65%

Increase in patient acquisition

Live web chat has helped specialty practices increase new patient acquisition from their website by 65%

68%

Fewer staff-handled calls

Practices using OhMD overall report 68% fewer staff-handled calls, freeing up time that can go toward outreach instead of inbound call handling

Why texting outperforms other outreach channels

These figures reflect OhMD's own data comparing patient response across communication channels.

98%

Read text messages

98% of text messages are read, compared with lower open rates for email and patient portal messages

20%

Unknown-number phone calls answered

Only 20% of phone calls from an unknown number are answered by patients, making outbound calling one of the least effective outreach channels

65%

Increase in patient acquisition

Live web chat has helped specialty practices increase new patient acquisition from their website by 65%

68%

Fewer staff-handled calls

Practices using OhMD overall report 68% fewer staff-handled calls, freeing up time that can go toward outreach instead of inbound call handling

Why texting outperforms other outreach channels

These figures reflect OhMD's own data comparing patient response across communication channels.

98%

Read text messages

98% of text messages are read, compared with lower open rates for email and patient portal messages

20%

Unknown-number phone calls answered

Only 20% of phone calls from an unknown number are answered by patients, making outbound calling one of the least effective outreach channels

65%

Increase in patient acquisition

Live web chat has helped specialty practices increase new patient acquisition from their website by 65%

68%

Fewer staff-handled calls

Practices using OhMD overall report 68% fewer staff-handled calls, freeing up time that can go toward outreach instead of inbound call handling

Discover real success stories

  • "OhMD is a lifesaver. It's helped us connect with patients and partners, and to be there for them when they need us."

    Urooj Yunus Ansari

    Vice President, Integrated Spine & Joint Institute

    receptionist texting a patient to confirm an appointment instead of calling.
  • "Communication has never been easier and patients like the convenience as well as the prompt responses."

    Sam

    Billing Assistant and Benefits Administrator, Northeastern Reproductive Medicine

    hospital

Discover real success stories

  • "OhMD is a lifesaver. It's helped us connect with patients and partners, and to be there for them when they need us."

    Urooj Yunus Ansari

    Vice President, Integrated Spine & Joint Institute

    receptionist texting a patient to confirm an appointment instead of calling.
  • "Communication has never been easier and patients like the convenience as well as the prompt responses."

    Sam

    Billing Assistant and Benefits Administrator, Northeastern Reproductive Medicine

    hospital

Discover real success stories

  • "OhMD is a lifesaver. It's helped us connect with patients and partners, and to be there for them when they need us."

    Urooj Yunus Ansari

    Vice President, Integrated Spine & Joint Institute

    receptionist texting a patient to confirm an appointment instead of calling.
  • "Communication has never been easier and patients like the convenience as well as the prompt responses."

    Sam

    Billing Assistant and Benefits Administrator, Northeastern Reproductive Medicine

    hospital

Discover real success stories

  • "OhMD is a lifesaver. It's helped us connect with patients and partners, and to be there for them when they need us."

    Urooj Yunus Ansari

    Vice President, Integrated Spine & Joint Institute

    receptionist texting a patient to confirm an appointment instead of calling.
  • "Communication has never been easier and patients like the convenience as well as the prompt responses."

    Sam

    Billing Assistant and Benefits Administrator, Northeastern Reproductive Medicine

    hospital

Standing up outreach campaigns in three weeks

Step 1

Setup

Platform setup and EHR integration, plus identifying your first outreach use cases (reminders, recalls, announcements).

Step 2

Testing

Message templates and patient segments are built and tested, with staff trained on managing two-way replies.

Step 3

Go-live

Full go-live, with your first broadcast campaigns launched and monitored for response and reply volume.

Healthcare grade security you can trust.

We protect patient data with industry-leading encryption and strict compliance standards, so you can focus entirely on care.

HIPAA & SOC 2 Compliant

Since 2016, OhMD has been a leader in HIPAA compliant texting and patient communication. Visit https://trust.ohmd.com/ to learn more.

Business Associate Agreement included

Standard BAA included in all agreements. Custom BAA included in our Enterprise package.

Enterprise-grade security and scalability

Cloud native infrastructure build for resilience and scale.

Healthcare grade security you can trust.

We protect patient data with industry-leading encryption and strict compliance standards, so you can focus entirely on care.

HIPAA & SOC 2 Compliant

Since 2016, OhMD has been a leader in HIPAA compliant texting and patient communication. Visit https://trust.ohmd.com/ to learn more.

Business Associate Agreement included

Standard BAA included in all agreements. Custom BAA included in our Enterprise package.

Enterprise-grade security and scalability

Cloud native infrastructure build for resilience and scale.

Healthcare grade security you can trust.

We protect patient data with industry-leading encryption and strict compliance standards, so you can focus entirely on care.

HIPAA & SOC 2 Compliant

Since 2016, OhMD has been a leader in HIPAA compliant texting and patient communication. Visit https://trust.ohmd.com/ to learn more.

Business Associate Agreement included

Standard BAA included in all agreements. Custom BAA included in our Enterprise package.

Enterprise-grade security and scalability

Cloud native infrastructure build for resilience and scale.

Common questions about patient outreach on OhMD

What practices ask before launching text-based outreach campaigns.

Can we send outreach to specific groups of patients?

Yes. Broadcast messages can be targeted to groups of patients at once, such as those due for a specific screening.

Do patients need to opt in to receive texts?

Yes, with appropriate patient consent for each use case, consistent with HIPAA-compliant communication requirements.

Can patients reply to a broadcast message?

Yes. Every broadcast supports two-way replies, so a patient can respond directly instead of calling in.

Does outreach work for both reminders and preventive care campaigns?

Yes — common uses include appointment reminders, recall campaigns, flu shot announcements, and office closure notices.

Do outreach conversations connect to our EHR?

Yes, conversations and responses tie back to the patient record.

Common questions about patient outreach on OhMD

What practices ask before launching text-based outreach campaigns.

Can we send outreach to specific groups of patients?

Yes. Broadcast messages can be targeted to groups of patients at once, such as those due for a specific screening.

Do patients need to opt in to receive texts?

Yes, with appropriate patient consent for each use case, consistent with HIPAA-compliant communication requirements.

Can patients reply to a broadcast message?

Yes. Every broadcast supports two-way replies, so a patient can respond directly instead of calling in.

Does outreach work for both reminders and preventive care campaigns?

Yes — common uses include appointment reminders, recall campaigns, flu shot announcements, and office closure notices.

Do outreach conversations connect to our EHR?

Yes, conversations and responses tie back to the patient record.

Hear it answer for yourself

Call our live demo line and test out AI! Schedule a fake appointment, ask it anything, hang up convinced.

Hear it answer for yourself

Call our live demo line and test out AI! Schedule a fake appointment, ask it anything, hang up convinced.

Other Use Cases