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Creating fierce patient loyalty in healthcare through hyper-personalization

Melanie Rotax

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Melanie Rotax

Asynchronous messaging a game-changer for mental health providers

Asynchronous messaging is becoming a must-have for mental health clinics around the country. The United States is seeing more people seek out mental health care than ever before. As the stigma around seeking help when people need it most continues to fade, mental health clinics are finding new ways to provide the best possible care.… Read On

Melanie Rotax

Automation in healthcare proves key for Pediatric Care of Ogden

CASE STUDY – AUTOMATION AND BULK APPOINTMENT REMINDERS GIVES STAFF SUPERPOWERS A pediatric practice offers busy parents more convenience with two-way texting and automated appointment scheduling Pediatric Care of Ogden has found success with automation in healthcare, automating repetitive tasks while still prioritizing a personalized patient experience. Before Pediatric Care of Ogden began using OhMD… Read On

Melanie Rotax

How one practice built Disney-level consumer healthcare experience

With consumerism bleeding into all industries including healthcare, consumer healthcare experience is being considered now more than ever before, as patients have more choice in how and where they receive care. Because of this, practices are now competing on elements of the patient experience beyond simply the level of care provided. So the question becomes:… Read On

Melanie Rotax

HIPAA Compliant text messaging to patients helps FPA slash call volume

CASE STUDY – HIPAA compliant text messaging to patients eases support staff burden at busy family practice Two-way patient texting helps a Kentucky family practice slash call volume by 22% in four months The top challenge Family Practice Associates of Lexington faced before implementing HIPAA compliant text messaging to patients was what the Director of… Read On
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