Luma Health and OhMD are two major players in the patient communication space. But when it comes to pricing and product fit, they take very different approaches. If you’re comparing the two, this breakdown will help you understand which platform may better align with your practice’s needs and your budget.
Comparing Luma Health’s Pricing and Features vs. OhMD

Why Luma Health’s Pricing Alone Doesn’t Tell the Full Story
Luma Health does not publicly share pricing information. You’ll need to schedule a demo to get a quote, which likely varies by organization size, modules selected, and contract terms. It’s designed for large health systems and offers a wide range of services bundled into a full platform.
OhMD, on the other hand, makes pricing simple. It starts at $250 per month, offers a free trial, and can scale as needed. For practices that want fast time-to-value and budget transparency, OhMD is often the easier choice.
What Luma Health and OhMD Have in Common
Both platforms offer robust communication tools designed to improve the patient experience. Key shared features include:
- HIPAA-compliant two-way texting
- Appointment reminders and recall outreach
- EHR and practice management system integration
- Online scheduling and mobile intake
- Workflow automation for front-desk efficiency
But while the feature sets overlap, the delivery is different. Luma is designed for large health systems with multi-layered needs, while OhMD focuses on simplicity, fast implementation, and real-time patient conversations. Luma’s strength lies in its broad enterprise suite, while OhMD’s edge is in its patient-first, no-login-required texting and intuitive interface.
The OhMD Approach: Simplicity That Scales
OhMD centers everything around conversation. With two-way texting as the foundation, patients can ask questions, book appointments, complete intake, and get reminders — all through a channel they already use. Tools like Autopilot automate routine workflows, FAQs, and appointment prep, reducing the burden on your front desk and clinical staff.
The platform is designed to be intuitive for both patients and staff. You don’t need months of onboarding, multiple integrations, or complex configuration. It works out of the box for practices of all sizes.
Texting vs. Phone Calls: What the Data Says
- 98% of text messages are opened (Entrepreneur)
- 85% of people want to reply to texts from businesses (Twilio)
- 80% of Americans do not answer unknown calls (Pew Research)
- 9 out of 10 people prefer messaging for business communication (Twilio)
OhMD is built around this preference. Texting isn’t just another feature — it’s the foundation of the entire platform. From intake to reminders to follow-up, patients can engage in a way that’s quick, familiar, and easy.
Final Thoughts: Luma Health vs. OhMD
Luma Health is a powerful platform built for large healthcare systems looking for deep automation, enterprise-level integrations, and complex workflow support. But with that power comes longer setup times, less pricing transparency, and more technical overhead.
OhMD is ideal for practices that want to simplify their communication, engage patients in real time, and start seeing results right away. If you’re looking for a modern, texting-first experience that’s easy to use and built for practices like yours, OhMD may be the better fit.
Disclaimer
The information provided on this comparative pricing page is intended for informational purposes only. All data regarding our competitors’ products and services, including pricing and features, has been obtained from publicly available sources and is accurate to the best of our knowledge as of the date of publication. We make no representations or warranties, express or implied, regarding the accuracy, completeness, or reliability of this information.
Comparative statements are based on our analysis and are not endorsed or verified by our competitors. Prices and features may vary based on specific circumstances, regions, and time of purchase. Please verify all information directly with the respective companies before making any purchasing decisions.
This page is not intended to mislead or disparage any competitor’s products or services. If you believe any information is incorrect or misleading, please contact us at web@ohmd.com, and we will review and update the information as necessary.